MAX – Lights Down Low

MAX collaborated with production company and full service music management label Crush Music on “Lights Down Low” to create a music video emblematic of MAX’s personal experience behind the song, telling a love story over the better part of a lifetime. “We wanted to show what it would be like to be a fly on the wall,” explains Jade Ehlers, creative director at Crush Music. “It’s a one shot video that we shot with just one camera mounted directly above the room, and you watch MAX experience various relationships. The music video depicts what one’s life might look like if they lived in one apartment their whole life.